The Best Shopify Subscription Plugin for Growing DTC Brands
If you're running a DTC brand on Shopify and you're looking to build predictable, recurring revenue, subscriptions are the way to go. But not all Shopify subscription plugins are the same.
Some are clunky. Others are rigid. And a few treat subscriptions like an afterthought.
That's where Loop comes in. We're not just another plugin, we're a subscription engine that has been built for modern, high-growth Shopify brands that care about customer experience, flexibility, and retention.
In this blog, we'll be covering:
- What a Shopify subscription plugin is
- Key features to look for
- Why Loop is the best plugin for serious subscription brands
- How to get started in minutes
What is a Shopify Subscription Plugin?
A Shopify subscription plugin allows you to sell products on a sustainable basis weekly, monthly, every other month, or any regular cadence.
With a solid subscription plugin, you can:
- Offer subscribe & save options
- Allow customers pause, skip, or swap items
- Build product bundles on subscription
- Offer custom delivery frequencies
- Automate recurring billing and order management
These plugins integrate directly into your Shopify store, often as a widget or form on your product pages, cart, or checkout.
Why You Need a Solid Subscription Plugin
Subscriptions can be your highest-LTV channel, but only if they’re done right.
The plugin you choose impacts:
- How smooth the signup flow is
- Whether customers can manage their subscription easily
- How flexible your plans and bundles can be
- How much churn do you experience over time
In short: your subscription plugin becomes a core part of your customer experience. That’s why picking the right one is critical.
What to Look for in a Shopify Subscription Plugin
Not all plugins are built with growth in mind. If you’re serious about scaling subscriptions, look for these key features:
1. Seamless Shopify Integration
Your plugin should work natively with Shopify’s checkout and product catalog. No clunky workarounds.
2. Customizable Subscription Widget
This is what customers see on your product page. It should match your brand, not look like a generic add-on. (Loop nails this with its custom widget builder.)
3. Flexible Plans
Let customers choose between delivery frequencies, pricing tiers, or prepaid options. You should be able to offer bundles, trials, or even one-time add-ons.
4. Self-Service Portal
Customers should be able to pause, skip, or swap items without emailing your support team. A good plugin reduces churn by giving customers control.
5. Built-in Retention Tools
Smart subscription plugins help you recover failed payments, offer incentives to stay, and win back cancelling subscribers.
Why Loop is the Best Shopify Subscription Plugin
There are a handful of players in the space, but here’s why fast-growing DTC brands are switching to Loop:
1. Fast, Flexible Setup
You can install Loop’s Shopify subscription plugin and launch in under 15 minutes. Everything from product mapping to widget placement is streamlined.
2. Custom Widgets That Convert
With Loop’s custom subscription widget, you control the design, layout, copy, and even hover states. It’s fully brandable, so your subscriptions feel native, not tacked on.

3. Powerful Subscription Logic
Loop lets you build:
- Standard subscribe & save models
- Prepaid subscriptions
- Bundles and build-your-box flows
- Mixed cart subscriptions
You define the logic. Loop makes it happen.
4. Subscriber Self-Service
Your customers get a mobile-first, branded portal where they can manage everything, change address, skip a shipment, cancel, swap, and more.

5. Churn Reduction Built-In
Loop gives you tools like:
- Smart cancellation flows (with offers or surveys)
- Dunning management for failed payments
- Retention analytics
It's not just about signing up subscribers, it's about keeping them.
Real Brands, Real Results
Here’s what brands are saying about switching to Loop:



How to Get Started with Loop Subscriptions
Ready to try the best Shopify subscription plugin?
Getting started is easy:
- Install Loop from the Shopify App Store
- Map your products and set your subscription rules
- Customise your widget to match your brand
- Go live and start building recurring revenue
Final Thoughts
If you’re looking for a powerful, flexible, brand-first Shopify subscription plugin, you don’t need to compromise.
With Loop, you get the best of both worlds:
- Deep functionality
- Custom design control
- Built-in retention tools
- Seamless integration with Shopify
Whether you’re just getting started with subscriptions or looking to upgrade from another platform, Loop has you covered.
Ready to launch better subscriptions?
👉 Book a demo with us and see how we can help you grow.
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