Comparing Loop with?
Here's the thing about selling supplements and fitness products on subscription: your customers need months of consistent use to see results, but they'll cancel after order two if you don't give them a reason to stay.
That tension—between how your products actually work and what customers expect—is why generic subscription platforms fall short for health and fitness brands.
Here's the fundamental challenge every supplement brand faces: your products need consistent use over time to show real results. But most customers cancel before giving them a chance to work.
The product isn't failing—customers just haven't given it enough time. Protein synthesis requires consistent training cycles. Hormone balance supplements need months of consistent use.
The brands winning at retention aren't just selling products—they're managing expectations and rewarding patience.
Health brands run aggressive promotions. Flash sales. BFCM discounts. New customer offers. And every time you do, subscribers notice.
When new customers get 40% off and loyal subscribers are paying full price, they cancel and re-subscribe. Or worse—they cancel and buy from someone else running a better promo.
The solution isn't fewer promotions. It's building a subscription program that automatically rewards loyalty at every stage, so subscribers never feel like they're missing out.
Here's a number that should keep you up at night: involuntary churn (failed payments, expired cards) accounts for 20-40% of total subscriber losses.
Your customer wanted to stay. They liked your product. But their card expired, or they had insufficient funds on billing day, and basic retry logic gave up after 2-3 attempts.
For health and fitness brands with higher-ticket subscriptions—protein bundles, comprehensive supplement stacks, fitness memberships—every recovered payment matters significantly more.
You're not selling a single SKU. You're selling:
If your subscription platform can't handle these complexities without custom development, you're either limiting your product strategy or drowning your support team in manual work.
Loop Flows trigger actions based on subscriber behavior—no code required.
Health & fitness brand examples:
Livingood Daily used Loop Flows to set up a rewards system that adds an extra 5% discount on top of their existing 15% subscription discount—totaling 20%—automatically applied on the third order. Setting this up took less than a minute using IF-THEN conditions.
Loop's cancellation flows work in three steps:
Step 1: Benefits page. Remind them what they're giving up—upcoming rewards, progress toward goals, the science behind why results take time. Dr. Livingood recorded a personalized video message for this page explaining the long-term health benefits of consistency.
Step 2: Reason survey. "Too much product" is different from "too expensive." Generic offers ignore this distinction; Loop responds to it.
Step 3: Personalized offer based on the reason:
Four Sigmatic took this further. Instead of offering a single retention discount, they implemented Loop's multiple offer feature—presenting three simultaneous options (discount, free product, free merchandise) and letting subscribers choose what appeals to them most. Their save rate increased 90%.
Loop's smart dunning includes:
The Patch Brand integrated Loop's dunning events with Attentive to trigger SMS recovery campaigns. When a payment fails, customers get a text with a direct link to update their card—meeting them where they actually are.
Loop's customer portal offers passwordless login and full self-service: swap products, change variants, skip orders, adjust frequency, add one-time items, and see rewards progress.
For supplement brands, this is where you win or lose subscribers. TruHeight transformed their portal into a retention machine:
Everything customized to match their brand identity without touching code.
Health and fitness customers don't want one product. They want stacks, routines, and systems.
Loop's bundle builder lets you set minimum/maximum items, allow multiple variants within a single bundle, and apply tiered discounts (higher savings for larger bundles). Everything shows as one clean bundle in the portal.
For brands selling comprehensive supplement programs—like daily vitamins plus protein plus recovery—this eliminates the chaos of managing multiple separate subscriptions.
Your existing subscribers are your most valuable customers. Loop's upsell features show personalized recommendations in the portal and pre-shipment based on purchase history and current subscription contents.
Good Protein uses upsells to recommend complementary products—like adding a plant-based collagen booster to protein subscribers. Revenue growth without additional acquisition cost.
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What they sell: Supplements, coaching, and digital memberships from Dr. Blake Livingood's health platform.
The scale: ~130,000 active subscribers—one of the largest supplement subscriber bases on Shopify.
The problem: Before migrating, Livingood Daily faced several challenges with their previous subscription platform:
How they implemented Loop:
Exit survey analysis: They set up comprehensive exit surveys and analyzed cancellation reasons across different dimensions. The top two reasons: "Already have enough stock" and "Too expensive to continue."
Founder-led retention video: Dr. Livingood recorded a personalized video message explaining the long-term health benefits of consistency. This video appears in the cancellation flow for subscribers attempting to cancel after 2-4 orders.
Gamified milestone rewards: Using Loop Flows, they created an automated rewards system:
Personalized portal banners: Motivational messages shown only to subscribers who completed 2 orders, encouraging them to continue even if they had product on hand.
The results:
The migration: Loop migrated all 130,000 subscribers with zero missed orders or double charges.
Read the full Livingood Daily case study →
What they sell: Height growth supplements for children and teens—a product category that absolutely requires consistent, long-term use to show results.
The problem: TruHeight migrated from their legacy subscription platform in 2023 facing two major challenges:
How they implemented Loop:
Analytics-driven reward timing: Inside Loop's cancellation analytics, TruHeight discovered that most cancellations happened after subscribers completed 2 orders. Based on this insight, they designed rewards specifically for this critical moment.
Tiered discount automation:
Portal transformation: TruHeight extensively customized their customer portal:
Smart dunning implementation: TruHeight configured Loop's dunning system to maximize payment recovery, resulting in a 20% revenue increase from recovered payments alone.
The results:
Read the full TruHeight case study →
What they sell: Plant-based protein shakes and healthy wellness products in Canada, with a French-speaking customer base.
The problem: Before Loop, Good Protein was struggling with their former subscription provider:
How they implemented Loop:
Strategic dual-pricing: Good Protein implemented an aggressive-but-sustainable pricing strategy:
Gamified rewards journey:
Multilingual customer portal: Loop's portal allows seamless translation, providing a native experience for Good Protein's French-speaking subscribers.
Personalized cancellation flows: Custom retention offers based on customer history and segment.
The results:
Read the full Good Protein case study →
What they sell: Mushroom coffee, plant protein, and adaptogenic wellness products.
The problem: Like many supplement brands, Four Sigmatic was using a single retention offer—"here's 20% off to stay"—that felt like pressure rather than value.
How they implemented Loop:
In April 2025, Four Sigmatic implemented Loop's multiple offer feature, replacing their single retention discount with three simultaneous options:
Subscribers choose what appeals to them most rather than feeling pressured into accepting whatever discount the brand decides to offer.
The results:
The insight: The most effective retention strategy isn't finding the perfect single offer—it's giving customers choice and letting them decide what works for them.
Read the full Four Sigmatic case study →
What they sell: Hormone balance supplements like Ovary Good, designed for women dealing with PCOS, PMS, fertility challenges, and menopause.
The problem: Before migrating to Loop, S'moo was dealing with ~12% monthly churn—a significant revenue leak for a brand built on recurring subscriptions.
How they implemented Loop:
Exit survey with targeted alternatives: S'moo set up a detailed exit survey with 6 cancellation reasons, each triggering a specific alternative action:
Engaging cancellation content: S'moo embedded a GIF in their subscription benefits screen—adding personality and stopping subscribers mid-cancellation to reconsider.
Swap functionality: By enabling easy product swaps, S'moo prevented 3% of total cancellations from subscribers who just wanted variety, not departure.
The results:
Loop has migrated 8-figure brands like Livingood Daily (~130K subscribers) without a single customer noticing.
Subscribers keep their plans, billing info, and schedules. No action required from them.
No per-order fees. Most brands save 40%+ compared to other subscription apps.
Join 1,065+ brands processing $2B+ in subscription revenue with Loop's tools.
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