If you're a pet brand on Shopify, your subscription app should do more than support recurring orders. It should grow your subscriber base, reduce churn, and adapt to the unique needs of pet parents.
With Loop Subscriptions, pet brands get:
Flexible subscribe & save and build-a-box bundles built for pet food, treats, and supplements.
Flexible cancellation options tailored for pet owners, allowing them to pause deliveries, switch products, adjust delivery frequency, or try a different formula—helping them avoid the need to cancel their subscription.
Up to 15 intelligent dunning retries, card-update links, and revenue-recovery automations.
A mobile-first customer portal where pet parents can self-manage orders — boosting AOV and cutting CX tickets.
Real results: NutriPaw grew subscription revenue 73.5% in 9 months, and Doggy Do Good cut churn significantly using Loop’s retention tools.
White-glove migration for brands switching from Recharge, Skio, Seal, etc.
Pricing typically ~40% lower than other enterprise apps.
Whether you're starting subscriptions, scaling, or switching platforms, this guide shows why Loop Subscriptions is the right choice for pet brands at every stage.
Why the right shopify subscription app matters more for pet brands?
Running a pet brand is its own world.
Pet parents reorder essentials constantly — from food and supplements to chews, toppers, and treats. Their needs aren’t static either; they shift as pets grow, diets change, and routines adjust.
That’s why a strong subscription setup should:
Make “Subscribe & Save” the obvious choice for new customers
Help pet parents build their own routine (food + add-ons) through bundles
Let them start simple and evolve their subscription over time
Keep the first subscription experience smooth — with no unexpected charges or changes at renewal.
It turns one-time pet supplies buyers into long-term subscribers through flexible offers, bundles, and a clean experience across PDP, cart, checkout, and portal.
So whether you’re:
Just starting with subscriptions, or
Already running subscriptions and want to improve conversion & retention,
Loop gives you the tools to make subscriptions a growth channel—not just a billing mechanism.
Why is Loop the best shopify subscription app for pet brands?
Pet brands don’t just need a subscription billing tool — they need a system that understands how quickly pet needs change, how sensitive churn can be, and how important it is to keep operations running smoothly.
Below is exactly how Loop, as a Shopify subscription app, solves the challenges pet brands face every day.
1. A subscription setup that adapts to changing pet needs
Your subscription should evolve right along with them.
How Loop makes subscriptions flexible for pet parents:
Pet-specific cancellation reasons: Customers can select reasons such as "too much product," "switching formulas," or "pausing supplements" when they consider canceling.
Offer alternatives based on cancellation reasons: If a customer has too much product, they can skip their next delivery. If they’re switching formulas, they can easily swap to a different product. If they're not using supplements, they can pause their subscription for a set period or adjust the delivery frequency to better suit their needs.
Engage subscribers: Founder videos, GIFs, and educational prompts help customers make informed decisions, guiding them through the cancellation process with clear alternatives.
Flexible subscription management options: Loop automatically provides options to skip, delay, reduce quantity, or try a new formula, tailored to the customer's preferences and needs.
2. A payment recovery system that saves lost revenue
Failed payments are one of the biggest “silent churn” drivers—cards expire, banks decline, limits get hit. Many platforms try once or twice, send a plain email, and give up.
How Loop recovers revenue automatically:
Up to 15 smart retry attempts, timed based on why the payment failed
Time zone–aware notifications, so notifications don’t go out at odd hours
1-click card update in the customer portal
Easy Klaviyo + SMS integrations for branded nudges
A clear revenue recovery dashboard so you can see exactly what’s being saved
NutriPaw grew subscription revenue 73.5% in 9 months, partly due to improved dunning.
3. Advanced analytics for retention and churn reduction
Pet brands often face complex reasons for churn, such as:
“We have too much product right now”
“We’re switching formulas or trying a different routine”
“We’re pausing supplements temporarily”
Most subscription platforms only offer a generic "Cancel subscription" button with one standard survey, which doesn't help you understand the why behind cancellations. With Loop's advanced analytics, you can track churn risk, identify product-level behavior, and monitor subscriber activity in real-time.
How Loop helps you retain subscribers using data:
Identify churn risk: Get actionable insights into when and why a subscriber is likely to cancel, enabling you to take proactive steps before they leave.
Track product-level behavior: See how your subscribers interact with each product, helping you understand what’s driving cancellations (e.g., too much product, formula change).
Monitor 0-day churn: Get immediate visibility into churn risks as they arise, allowing you to act quickly and prevent subscriber loss.
Measure acquisition performance: Track how well your new subscribers are engaging with your offers and retention strategies.
Advanced cancellation flows: Use Loop’s tailored cancellation flows to offer alternatives based on specific reasons (e.g., skipping, delaying, swapping products, or adjusting delivery frequency).
How it works:
Pet-specific cancellation reasons: Let customers choose reasons like “too much product,” “switching formulas,” or “pausing supplements.”
Conditional responses for each reason:
Too much product → Offer to skip, delay, or reduce quantity
Switching formula → Suggest a product swap or a different SKU
Budget adjustment → Offer a smaller plan or smaller product
Engagement tools: Use founder messages, GIFs, rewards, and educational prompts to engage customers at the moment of cancellation.
Test multiple offers: Run up to three different offers at the same time to test which one works best for your customers and adjust based on the results.
Doggy Do Good used Loop’s data-driven cancellation flows to reduce churn from 10% to 1%, while gaining deeper insights into customer behavior and improving overall retention strategies.
4. A customer portal that reduces tickets and increases AOV
For pet parents, convenience matters more than discounts. If your portal is confusing or hard to find, customers email support—or worse, cancel. Loop’s customer portal makes managing subscriptions effortless.
Why pet parents love Loop’s portal:
Loop’s customer portal is designed to feel like a natural extension of your store:
Mobile-first and passwordless (no Shopify account required)
Subscribers can:
Skip, pause, or delay orders
Change delivery frequency
Swap products or flavors
Update shipping and payment details
Built-in upsell and cross-sell sections to add treats, toppers, or supplements in one tap
Fully brand-customizable layout, copy, and styling
The result?
Fewer “Can you update this for me?” tickets
Higher AOV as subscribers add products while they’re already managing their order
Mammaly, a leading European pet supplement brand, saw 30% of subscribers update payment methods via quick actions and an 18% reactivation rate, thanks to Loop’s portal and flows.
5. A subscription app that simplifies managing multiple products
A typical pet subscription usually involves more than just one product. It often includes:
Food
Supplements (e.g., hip & joint support)
Dental sticks
Occasional treats
On most platforms, these often turn into separate subscriptions, each with its own renewal, shipping, and management rules. This can create headaches for:
Your operations team
Your customer experience team
And, most importantly, your customers, who just want one subscription for all their pet’s needs.
How Loop simplifies this process:
Loop makes it easy to combine multiple products into one seamless subscription:
Put everything—food, supplements, and treats—into one single subscription.
Create custom bundles for your customers (e.g., food + supplements combo, treat packs, seasonal boxes).
No need for duplicate subscriptions or complicated inventory setups.
Let customers swap products inside their bundles at any time through the customer portal.
This is especially useful for brands offering:
Food + supplements or treats
Pet supplies and accessories (e.g., bowls, filters)
6. Migration support that’s handled for you from day one
Switching subscription apps feels scary — especially for high-volume pet brands.
How Loop handles migration safely:
Dedicated migration engineers
API-level payment token transfers
Pre-validation + post-validation
No subscriber interruptions
“Business as usual” for every customer
Leading pet brands like NutriPaw, Mammaly, and Doggy Do Good have seamlessly migrated to Loop—joining 1065+ Shopify brands processing $2B+ in subscription revenue.
Looking to set up subscriptions or migrate from your current Shopify subscription app? Get in touch with us for a personalized demo and explore how Loop Subscriptions can help you grow sustainably.
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