Turn Failed Payments Into Recovered Revenue with Loop

Here's how Loop recovers 52%.

4 things your dunning system should be doing — and probably isn't.

🔕

Smart Retry Strategy

15 retries with full control over delay and notification.

63% of recovery happens in silent retries 1–4

15 retries — set delay between retries and notification per attempt

First 4 retries silent — recover 63% without any customer action

Soft declines retried aggressively. Hard declines skip retries, trigger card update instantly.

Staggered across one billing month to cover paydays

💳

Enable Backup Cards

Recover before dunning even starts.

~50% success rate when backup card is attempted

Primary fails → backup charged immediately.

No emails. No notifications. No customer action.

Auto-assigns backup if multiple cards exist on a subscription

💰

Incentivize Card Updates

One-click card update with escalating offers. No login required.

~20% of total recovery comes from card updates

One-click card update via Quick Action URL. No login, no redirect.

Escalate discounts by retry count —10% → 20% → 30%

Personalize email copy based on failure reason

Track card updates on Loop to optimize conversion rate

⏩

Skip Order, Try Next Cycle

Recover before dunning even starts.

~90% recovers in cycle 1. ~10% in cycles 2–3

All retries fail? Skip the order, keep the subscription alive.

Retry across up to 3 billing cycles before cancelling.

That extra 10% is revenue most platforms throw away.

See Loop's Recovery in Action ->

You're losing subscribers
who never hit cancel.

1 in 8 subscription payments fail silently.
Your platform recovers 20%. Loop recovers 52%.
That gap is revenue walking out every single month

Assuming: $1M/month revenue · 20,000 subscribers · $50 AOV

Your platform · 20% recovery

Failed payments (1 in 8)

2,500/mo

Recovered

500

Lost orders

2000

Revenue lost

$100,000/mo

On Loop · 52% recovery

Failed payments (1 in 8)

2,500/mo

Recovered

1,300

Lost orders

1,200

Revenue lost

$60,000/mo

You're leaving on the table

$40,000/mo

That's $480K/year your platform can't recover. Loop can.

Failed payments are your invisible churn.

Failed payments are
your invisible churn.