Why Recharge Pricing

The cost comparison is based on a brand with $2M in annual subscription revenue, 5,000 subscribers, and a 1-month billing frequency (60,000 annual orders, ~$33 AOV). Under these assumptions:

• Recharge Pro Plan: $499/month fixed fee + 1.25% of revenue +    $0.19 per transaction = $42,388 annually

• Loop Pro Plan: $399/month fixed fee + 0.75% of revenue + $0    per transaction = $19,788 annually

This represents an estimated 53% lower cost with Loop compared to Recharge in the given scenario.