We worked with a UK brand, Mum & Me, to kickstart a mother & baby box subscription service that was completely personalised and automated.
Loop recently got to work with one of the leading mother and baby box brand in the UK. Because they wished to remain anonymous, in this story we have mentioned them as "Mum & Me".
Mum & Me is an award-winning subscription box service that offers highly curated items for different age ranges of children starting from birth to three years, and their mothers.
With a box, the mother might receive a book and some beauty samples each month. While their child might receive a new puzzle or toy every month – Both stay happy!
When a mother or a soon-to-be-mother landed on Mum & Me’s product page, they were asked to choose the baby’s gender and the date of birth or due date. Once they did this, they were given a product recommendation for that particular age group and a curated subscription box was started.
This subscription flow delivered a curated monthly box to pregnant women and new mothers every month. This was possible with Loop flows that automated product swapping after every delivery.
Mum & Me had some preset rules for their subscriptions:
When the customer became a new subscriber, Mum & Me had a script running on their website which immediately sent an event to Loop about what first order would be placed for that customer.
The subscription order was shipped based on two inputs:
The subscription flow then began in the following order:
Loop worked with Mum & Me to kick start a mother & baby box subscription service (wish box subscriptions on Shark Tank also used Loop Flows) on that was highly personalised and automated.
Once started, mothers & their babies could enjoy access to new and boxes full of surprises every month.
Setting this is really easy with Loop flows. Want to learn how? Check out all about Loop flows here.